About Julie
Having over 15 years of experience in senior Marketing, Business Development + Communications roles for large national professional service firms, start-ups and non-profits across a variety of industries which include legal, gaming, entertainment, fashion, fitness, real estate and transport, based in Canada, the US and the UK. For many years Julie spent most of her free time on a racetrack with Porsche Club America (PCA) and Club Tremblant practicing one of her main passions and things she loved the most.
Roads, Obstacles and Teamwork
After track driving for numerous years she started rally driving and in 2012 she completed the Gazelle Rally, an intense, 10-day, navigational rally requiring old school orienteering skills (topographic maps and a compass only) that requires a 2 persons team to work together and overcome numerous physical and psychological obstacles. She has also done numerous road rallies such as Atlantic Road Rally, Bullrun, Corsa America and Adventure Drives across 4 continents and through over a dozen countries.
An Unconventional History Leads to Successful Adaptability
Through her journey, and inspired by her professional and personal passions, Julie founded Infinite Drive. Infinite Drive started off with two verticals – Consulting + Car transport. Admittedly a bit of an unconventional mix, but after building a successful car transport business in just 1 year, Julie decided to keep her passion for cars where they originated - on a racetrack. While preserving the core values and driving forces of Infinite Drive (no pun intended) in its consulting practice.
Driving Innovation and Creativity in Business
Her passion is to challenge individuals and corporations to change the way they think, take them out of their comfort zone and prove that there is more than one way to do anything. She encourages entrepreneurial spirit, creativity and innovation. The will to shape and define our own path is the driving force behind Infinite Drives concept of success.
Julie has been actively involved with Dress for Success, a non-profit aimed at equipping underprivileged women with business attire and resources to get back into the work force, by playing a key part in launching the first large scale fundraising event for the Montreal chapter. She’s also been involved in Youth Employment Services (YES) Montreal and is on the board of Mentoro, a professional mentorship program.